Wednesday, April 7, 2010

Your Customers Are Your Friends

Unlike a regular business interaction, interactions in Facebook are more social. In fact, the main reason Facebook exists is to socially gather together and meet other people.

Doing business on it was not the main reason it grew and this has become an offshoot of a popular place to meet. It doesn't mean that the staff of Facebook frowns on doing business on Facebook, since they even have a marketplace for you to do so.

However, if you want to be successful on Facebook then you have to learn how to do business in a different way.

Here, you will have to spend some time becoming an active participant of this site to generate some business leads. It is important to start building a network of friends because eventually those friends will also be your customers.

However, you can't approach someone with a solicitation like: ”Friend”, would you like to buy my x product?” This is obviously a solicitation even if you are using the word “friend.” Being a friend means much more on social networking sites than just a word. They are your trusted network and the people who will help you promote your Facebook profile, and thus, by default your business. But, the trick is that you never hard sell your friends, you always have to approach them with the soft sell.

If your friends buy your products, they might share the results with groups or it will show up on their news feed. Facebook is set up to tell other friends about what their friends are doing, whether it is installing an application or buying your product.

There are so many different interconnected pieces to Facebook, that you must remember to be polite and professional to everyone you meet, even those that may want to antagonize you. You never know who will read that exchange and get the wrong impression about you and your business, rather than wondering why somebody else is being unpleasant.