Thursday, April 8, 2010

Facebook Pages

Facebook pages are similar to profiles except that they are used for businesses, organizations, and a number of different types of interests. You can expect to see a Facebook page about a restaurant just as easily as you might spot a Facebook page on pets.

There are several categories to choose from: a local business, a brand or product, or an artist, band, or public figure. The interesting thing about Facebook pages is that you don't necessarily have to be the celebrity to put up a page about your celebrity. It can be a fan club or a Facebook pages extolling the virtues of Nutella, if that's what suits you.

The Facebook pages works very similar to profile pages except that they are public. They have some of the same features as your profile page like a Wall and the ability to upload files. They also have discussion groups and and a way for fans to join your Facebook page.

The service is free and promoted virally throughout Facebook and even comes up in the search results. The actions that people take on your Facebook page are also integrated in the news feed and thus your product or service can spread virally through word of mouth.

If you use Facebook pages in conjunction with Social Ads, you can increase the chances of your product getting viral momentum.