In order to figure out what audience to target, you have to understand the types of people who join Facebook.
Adonomics.com is website dedicated to understanding what people are doing on Facebook by tracking the applications that are being created and downloaded. They've broken down the types of communications that occur in Facebook into three categories: identity, factic, and other.
Factic would relate to communications that one engages for the sake of the social task being performed. For instance, when someone hands you something, you automatically communicate, “thank you” even though it performs no function directly other than to be polite.
The biggest category of communication is identity, which comprises about 43% of all communications on Facebook.
This should tell you that people who join Facebook are interested in asserting their identities, whether individually or as a group. And, that's how you are going to attract people to you and figure out your sales demographics too.
Adonomics.com is website dedicated to understanding what people are doing on Facebook by tracking the applications that are being created and downloaded. They've broken down the types of communications that occur in Facebook into three categories: identity, factic, and other.
Factic would relate to communications that one engages for the sake of the social task being performed. For instance, when someone hands you something, you automatically communicate, “thank you” even though it performs no function directly other than to be polite.
The biggest category of communication is identity, which comprises about 43% of all communications on Facebook.
This should tell you that people who join Facebook are interested in asserting their identities, whether individually or as a group. And, that's how you are going to attract people to you and figure out your sales demographics too.
