Of course, having someone visit your own unique website is not enough to make a sale or even build your business. Directing people to your outside website, away from Facebook, is just the first step. Next, you will want to convert a visitor to a subscriber.
What's the difference? The difference is that a visitor is someone who is anonymous and who is never entered into the sales funnel that you should have developed to sell your products. A subscriber is someone who has willingly given you their email address so that you can now attempt to market them, but hopefully not in a way that will make them unsubscribe.
So, there are two types of conversions we are interested in: conversion from visitor to subscriber and conversion from subscriber to customer. Let's discuss both of these so that you get a good idea of how to proceed once you have someone visiting your site.
In the first type of conversion, we want to create offers that appeal to someone visiting our website. We want to create an irresistible offer that grabs their attention and makes them stampede right to your door. You may think that's hard to do on the Internet, but it's really not. The thing that will bring them to your door is your sales copy.
Don't just add a “contact us” button on your website home page and expect people to offer up their email for no reason at all. People need a little nudge to allow you to add them to your contact list.
Some ways to do this is to:
Now, the second type of conversion that is crucial is to make them a customer. Again, your sales copy will play a key role, but you will eventually have to have them move off Facebook to close a transaction.
The reason for this is that even in the Marketplace, Facebook does not collect monies. There are some applications that will allow you to do this, but they may be limiting your sales. You want to offer your customers the choice to use ALL the payment options available to them: Visa, Mastercard, PayPal, or anything else that seems reasonable.
If they don't have the cash, especially in the right format, you may end up losing a sale. You may be doing business online, but money is still the primary currency exchanged in the marketplace to purchase products or services.
You also have to have a strategy to convert your subscribers to customers. Do you have a sales funnel and a marketing strategy or are you just hoping your products or services appeal enough to make a sale?
You have to have a sales funnel online because the face-to-face contact is limited and without email contact or Facebook contact, you appear to be disinterested in engaging a friend, as well as a customer. So, you should build a plan to send out emails and roll-out products and services in some enticing and fun format.
Do you know what you will be pushing in December, when the Christmas holiday is going to spur sales? You should. Do you know which demographics in your customer base like which products and services you offer? You should.
Then, you can market them for repeat sales offering similar items or services, thus cross-selling and increasing sales. All of this is accomplished by setting up market research in Facebook, having polls, making offers on a scheduled basis and really listening to the customers' needs.
Then, you won't be wondering if luck and chance will be smiling on you. You will be making your own sales luck.
What's the difference? The difference is that a visitor is someone who is anonymous and who is never entered into the sales funnel that you should have developed to sell your products. A subscriber is someone who has willingly given you their email address so that you can now attempt to market them, but hopefully not in a way that will make them unsubscribe.
So, there are two types of conversions we are interested in: conversion from visitor to subscriber and conversion from subscriber to customer. Let's discuss both of these so that you get a good idea of how to proceed once you have someone visiting your site.
In the first type of conversion, we want to create offers that appeal to someone visiting our website. We want to create an irresistible offer that grabs their attention and makes them stampede right to your door. You may think that's hard to do on the Internet, but it's really not. The thing that will bring them to your door is your sales copy.
Don't just add a “contact us” button on your website home page and expect people to offer up their email for no reason at all. People need a little nudge to allow you to add them to your contact list.
Some ways to do this is to:
- Offer a newsletter or report
Why did they come to your site? Did they want information on foreclosures? Maybe offer them a free and helpful newsletter or report that can give them the type of information they are seeking, for free as long as they sign up to your mailing list. - Create time-limited offer
Maybe there is some hot commodity everyone is interested in and you are in the right market for it. Like a close-out sale, you can also have a close-out offer for signing up to a mailing list that is limited to a certain number of days. - Give out a sales coupon
If your site is set up to automate coupon codes, you can offer a visitor a discount coupon for signing up to your email lists. Now, you not only have them on your mailing list, but you've also given them an incentive to buy.
Now, the second type of conversion that is crucial is to make them a customer. Again, your sales copy will play a key role, but you will eventually have to have them move off Facebook to close a transaction.
The reason for this is that even in the Marketplace, Facebook does not collect monies. There are some applications that will allow you to do this, but they may be limiting your sales. You want to offer your customers the choice to use ALL the payment options available to them: Visa, Mastercard, PayPal, or anything else that seems reasonable.
If they don't have the cash, especially in the right format, you may end up losing a sale. You may be doing business online, but money is still the primary currency exchanged in the marketplace to purchase products or services.
You also have to have a strategy to convert your subscribers to customers. Do you have a sales funnel and a marketing strategy or are you just hoping your products or services appeal enough to make a sale?
You have to have a sales funnel online because the face-to-face contact is limited and without email contact or Facebook contact, you appear to be disinterested in engaging a friend, as well as a customer. So, you should build a plan to send out emails and roll-out products and services in some enticing and fun format.
Do you know what you will be pushing in December, when the Christmas holiday is going to spur sales? You should. Do you know which demographics in your customer base like which products and services you offer? You should.
Then, you can market them for repeat sales offering similar items or services, thus cross-selling and increasing sales. All of this is accomplished by setting up market research in Facebook, having polls, making offers on a scheduled basis and really listening to the customers' needs.
Then, you won't be wondering if luck and chance will be smiling on you. You will be making your own sales luck.
