In most conventional marketing, your call to action comes at the end of every marketing interaction and it usually is pumped to be a hard sell. This is the wrong approach for Facebook where this type of maneuver will easily get you branded as a marketer and persona non-grata in the community.
So, you must try to follow a more subtle approach in your call to action. You must think about why you are on Facebook and how you can contribute to the community. You have to change your mindset from one of selling a product or service, to understanding that a call to action can mean various things on a social network.
One thing you will want to attempt to do is to move them off Facebook to your own website or sales page elsewhere, so your sales call to action will not just be about making an immediate sale, but preparing them to enter your sales funnel.
For that reason, you can ask them to:
So, you must try to follow a more subtle approach in your call to action. You must think about why you are on Facebook and how you can contribute to the community. You have to change your mindset from one of selling a product or service, to understanding that a call to action can mean various things on a social network.
One thing you will want to attempt to do is to move them off Facebook to your own website or sales page elsewhere, so your sales call to action will not just be about making an immediate sale, but preparing them to enter your sales funnel.
For that reason, you can ask them to:
- Read your blog
You can post some excerpts from your outside blogs into notes and have them continue reading offline to your personal blog where affiliate offers and such won't be as jarring. In fact, many marketing experts believe a blog to be the ideal transition point from Facebook to your own website. - Sign up to a mailing list
Once they are on your blog or website, you can ask them to sign up to a mailing list in exchange for some free item. - Download a file
You can do this to establish a rapport with your viewers and to help you promote your business. - Join a group
Many marketers find people in groups are a great way to start building a mailing list and contacting people one-on-one. Also, you can post your links to outside offers in any group you create. - Post a comment
Write an interesting note? Want to know about something on Facebook? Whether you ask a question or just ask for feedback, you can get people to comment and thus help you build community and rapport. It will also help you to gear your products and services to the likes and dislikes of your audience. - Order a product
Finally, you can do this, but you want to be very careful not violate the terms of the Facebook service agreement. You also don't want to lose your friends just as you've started figuring out Facebook's networking possibilities.
