If you are from the old school of marketing, you might think you have to psyche yourself up for a whole lot of fast and furious cold calling, except instead of using the phone you'll use email. This type of activity is called spamming and unsolicited sales emails are a great way to get your account banned.
So, you have to learn the art of the soft sell while trying to establish a business presence in Facebook. The immediate intent of reaching out to contact others should not an immediate sale, but actually it should be about building relationships and establishing a growing network. This takes time and it takes finesse.
In some cases, you will be using some of the more gentile mannerisms taught as classic marketing maneuvers, except instead of doing it in person, you will be doing it online. If you have ever been a consultant in the real world for any line of work, you probably already have some of those skills.
All you have to do now is translate them into an online web of business contacts.
So, you have to learn the art of the soft sell while trying to establish a business presence in Facebook. The immediate intent of reaching out to contact others should not an immediate sale, but actually it should be about building relationships and establishing a growing network. This takes time and it takes finesse.
In some cases, you will be using some of the more gentile mannerisms taught as classic marketing maneuvers, except instead of doing it in person, you will be doing it online. If you have ever been a consultant in the real world for any line of work, you probably already have some of those skills.
All you have to do now is translate them into an online web of business contacts.
