Polls
Mini-Feeds
News Feeds
- Polls are a great way to figure out what is of interest to people who are coming to your profile or who are in groups. You will want to either get permission to post a poll to a group or be the group's creator.
This is not a free service, so it can cost you a bit to do market research and demographics investigations this way. If you don't want to pay to do it, you can always use your contact list from a group you created to direct them to a survey outside of Facebook using a free tool like surveymonkey.com.
Or instead of using the poll tool, you can conduct a poll in the discussion area of a group to get started without spending any money. This is a great way to get feedback on whether your products and services can use some enhancements or if you might be able to cross-sell some new product or featured based on a new underutilized need in your market segment.
Mini-Feeds
- Mini-feeds show the actions that you've taken as a member of Facebook from the most recent to the less recent. It will show what networks or groups you've joined, when you edit your profile, or added friends and applications.
You can view other people's mini-feeds on their profiles too on the right-hand side to do some market research on what interests particular targets. This can be helpful if you notice people are doing the same sorts of things across a particular segment of your market groups.
News Feeds
- These are different that Mini-feeds in that they are automatically generated by Facebook to keep friends connected and to use content in a viral manner. What stories show up on your news feed depends on a number of different variables from what your privacy settings are to what your friend's privacy settings are.
Sometimes stories show up just because Facebook finds them interesting. At any rate, watching the news feed is another good way to figure out what your friends and potential customers are interested and especially, when some topic is about to go viral.
