At first it may not seem obvious how to promote your products and services on Facebook without either getting banned or ignored. First and foremost, Facebook is a social networking site.
People who place ads on other people's walls or sent unsolicited sales messages will quickly get into trouble. There are genuine ways to promote your business, however, on Facebook which makes it unique from MySpace and other types of social networking sites.
There are Facebook pages which were set up as a concession to businesses and organizations who wanted some page to promote their businesses, rather than themselves. These can be used to put information about your organization and some of your offerings without getting into trouble.
You will also want to join networks that are within your geographical location, school, or work areas to provide viewing access to your profile for people who might be searching for something along the lines of your business.
Groups, as mentioned earlier, are different than networks and can provide a great way to meet people one-on-one and rub elbows with marketers that are already successful in their niche. You can even do a little promotion of your business in these if you don't consistently spam the group.
You can use gifts as promotional marketing materials, much the same way a conventional marketer would give away free pens or mousepads to promote their businesses. And, finally, advertising can get your message across to many people whether they are in your network or not, circle of friends or not.
Don't forget that anything on your profile can also be used to market to others, if you do it with a little subtlety. You don't want to be caught spamming anyone's wall or emails.
People who place ads on other people's walls or sent unsolicited sales messages will quickly get into trouble. There are genuine ways to promote your business, however, on Facebook which makes it unique from MySpace and other types of social networking sites.
There are Facebook pages which were set up as a concession to businesses and organizations who wanted some page to promote their businesses, rather than themselves. These can be used to put information about your organization and some of your offerings without getting into trouble.
You will also want to join networks that are within your geographical location, school, or work areas to provide viewing access to your profile for people who might be searching for something along the lines of your business.
Groups, as mentioned earlier, are different than networks and can provide a great way to meet people one-on-one and rub elbows with marketers that are already successful in their niche. You can even do a little promotion of your business in these if you don't consistently spam the group.
You can use gifts as promotional marketing materials, much the same way a conventional marketer would give away free pens or mousepads to promote their businesses. And, finally, advertising can get your message across to many people whether they are in your network or not, circle of friends or not.
Don't forget that anything on your profile can also be used to market to others, if you do it with a little subtlety. You don't want to be caught spamming anyone's wall or emails.
