Friday, April 9, 2010

Creating It To Market It

If you own the application, you can still sell space within it. If the application is viral or theme-oriented to a specific market, this can be a viable way to not only recoup programming expenses, but to exploit the Facebook market to produce income on the creation of an application.

The way to make money with an application is to either monetize it or to partner with sponsors who are willing to pay for the roll-out of the application, providing you some benefits as well as upfront income.
  • Sell ad space
    You can create an application with the idea that you will be using it for marketing purposes too. In that case, you can include ad space into the application that can later be sold in chunks to online advertisers. Appsaholic and other applications available in Facebook help you to sell ad space within your own application. Obviously, you have to be sure that your application isn't just a promotional tool for advertising or you probably will be pulled from Facebook. You are allowed to sell ads in your application, but that's not what the entire application should be about.

  • Sell virtual items
    This is like the gifts application that will allow people to buy virtual gifts and send them to friends. You sell items like ring tones or even physical items too.

  • Use affiliate marketing
    Maybe you don't want to sell ad space or create items to sell, then, you still have the option to include affiliate marketing offers in your application. This will use your affiliate id and provide some income based on how many people click your ads.

  • Viral marketing
    If you give away the application, you may still end up making money on it, if it provides branding for a website where you sell products or services. Don't think that you have to collect money upfront to make money at the end.