Friday, April 9, 2010

How To Make Money With Your Application

There are a variety of ways to make money with your application. You can create an application and sell it on an application marketplace for a one-time fee.

You can sell ads with the application to help pay off the costs of developing it. You can charge something to use the application or charge a commission from a sale generated by the application.

Or, you can get sponsors and partners who want their name associated with a Facebook application to provide monies for development and implementation.

Creating It To Sell It

There are some definite advantages to selling an application after you've created. Some of the positive aspects of selling an application are:
  • Instant Return On Investment
    You get an immediate payback from the application regardless of whether it takes off or not. You don't have to wait for a lot of people to sign up to get back what you put into it in time and development. And, there's no guarantee it will be successful anyways.

  • Contract Out For Bug Fixes, Enhancements, and Support
    You can then hire yourself out to the buyer for bug fixes, enhancements, and general support of the application. If that's not your cup of tea, you can leave that to some other programmer and get busy on building a different application. The choice is yours.
The disadvantage of selling your application right away is that the return on your investment is usually a one-time affair. There are various places online where you can sell an application once it is finished.
  • Mashable Marketplace
    Also known as “The Web 2.0 Marketplace.” This website offers an area to list your application for a $50 listing fee.

  • Appbid
    You can create a listing for 14 days for your Facebook application on appbid.com. The simple Facebook category makes it easy to see who is selling what and whether anyone is bidding.

  • InsideFacebook
    This blog is willing to list your application for free, and it is rather new to do this. So, you have to keep checking to see how many people take them up on their offer.

  • fbTrader
    You can set up an auction for your Facebook application for free on this website. The listing itself is free, but there are fees for additional features to the listing, like highlighting and bolding.
If you choose to keep the application and market, there are other ways tool make money on it, besides just hiring out for programming.