There are two ways to promote your business using groups. You can join an existing group and join in the discussions and at the right moment promote your product. If you do this too much, you will be labeled a spammer, so it's not the best way to promote your business through a group.
Another way, which is very effective, is to create your own group. This provides several benefits to joining an existing group. You can control what segment of your demographics to target with a group topic and you can put up your own advertising in the group without offending anyone.
You don't want to create a group about a specific product or service you are offering. No one is going to join an obvious ploy to market your wares. Instead, you will want to choose a topic related to your products or services and then use the group to help you promote your business.
If you have no idea what might work, simply check out the existing groups on Facebook. Look up groups that are in your niche market area and see what they are doing to make the group successful. Then, you can take the same approach to help you build a group that attracts members and is successful too.
One of the most important marketing tools for your group will be the name that choose for it. If you choose to name it something bland, it won't attract much attention. You typically want names that are long enough to promote some interest, but short enough to be catchy so that they will go viral.
In fact, T-shirt sayings can best exemplify catchy titles or slogans that might work on group names too. It doesn't mean you can't be serious, if you are dealing with a serious topic. But, if you are trying to capture a younger crowd you might want to try something humorous or trendy.
Examples of groups with good names in either the serious or flip categories are:
As you can see, it doesn't really take a genius to figure out a good name for a group.
To advertise your group, you will want to join existing groups and post about it on the wall or join discussion groups where you can announce its creation. Part of social networking is joining in and participating, so don't expect people to just storm the front door after the group becomes active.
You do have to do a little legwork to get people through the door. As the creator of the group, you will be responsible for adding posts and keeping it from becoming filled with spam or hostile posts.
You want your group to have quality and substance so that people will want to join and feel they are benefiting from being there. This will help you to increase the number of active group participants and help you to build a contact list for people who can potentially become your friends on your profile or customers from the ads you place in the groups.
Another way, which is very effective, is to create your own group. This provides several benefits to joining an existing group. You can control what segment of your demographics to target with a group topic and you can put up your own advertising in the group without offending anyone.
You don't want to create a group about a specific product or service you are offering. No one is going to join an obvious ploy to market your wares. Instead, you will want to choose a topic related to your products or services and then use the group to help you promote your business.
If you have no idea what might work, simply check out the existing groups on Facebook. Look up groups that are in your niche market area and see what they are doing to make the group successful. Then, you can take the same approach to help you build a group that attracts members and is successful too.
One of the most important marketing tools for your group will be the name that choose for it. If you choose to name it something bland, it won't attract much attention. You typically want names that are long enough to promote some interest, but short enough to be catchy so that they will go viral.
In fact, T-shirt sayings can best exemplify catchy titles or slogans that might work on group names too. It doesn't mean you can't be serious, if you are dealing with a serious topic. But, if you are trying to capture a younger crowd you might want to try something humorous or trendy.
Examples of groups with good names in either the serious or flip categories are:
- Six Degrees of Separation (376,341 members)
- I Don't Care How Comfortable Crocks Are, You Look Like A Dumbass (865,097 members)
- You know you're from North Carolina when...(21,522 members)
As you can see, it doesn't really take a genius to figure out a good name for a group.
To advertise your group, you will want to join existing groups and post about it on the wall or join discussion groups where you can announce its creation. Part of social networking is joining in and participating, so don't expect people to just storm the front door after the group becomes active.
You do have to do a little legwork to get people through the door. As the creator of the group, you will be responsible for adding posts and keeping it from becoming filled with spam or hostile posts.
You want your group to have quality and substance so that people will want to join and feel they are benefiting from being there. This will help you to increase the number of active group participants and help you to build a contact list for people who can potentially become your friends on your profile or customers from the ads you place in the groups.
