Thursday, April 8, 2010

How To Establish A Facebook Presence

The key to a great business model on Facebook is relationships. In order to build relationships, you start with yourself. What makes you interesting? Why would someone want to be in relationship with you?

This is the question that you must answer when you set up your profile. The more the profile represents you and your business, the more you will attract the type of person who might end up buying something from you. The second step is to make some friends!

You can't do business on a social network without friends. These are the people who are going to vouch for your authenticity and credibility.

So, you want to start with people who know you. This can be done easily through the Friend Finder feature in Facebook. Finally you will want to network with other people of similar interest.

This is where you will begin to expand your friends from people you know to people you originally did not know before you contacted them. And, then, once you've established friends and begin to build a list, you will want to make sure your products and services are out there to buy in the right way.

You will want to have the art of the soft sell down pat and you will want to eventually have the Internet version of the “call to action” available at the right moment.